Helping breweries win their largest customer, their distributor.
After 10+ years working on both sides of the table, I now leverage my experience to help small breweries. Working up the ranks at a Reyes Holdings Distributor taught me the key processes to successful supplier management and growth. As a Regional Manager for Dogfish Head, I learned how to stand out in a crowded market. That market is not just retail but at the distributor level as well. Now, I develop tools to help small breweries function on the same level as their larger counterparts.
I streamline and increase the amount of beer that goes through distribution. It’s simple. Tap into my knowledge of the ins and outs of distributors to be more successful in the distribution channel.
New Market
Due Diligence
Distributor Introduction Presentation
Contract Negotiations
Annual
Business Plans
Quarterly & Monthly Reviews
Marketing Programs
Pricing Strategy
Chain Distribution
Forecasting Tools
Sales Rep Training/Tracking
“Denise made sure we were prepared both from a presentation and organizational standpoint to walk into our ABP meetings and be successful. Being able to present hard numbers and straight forward requests to distributors will translate into more sales in the market.”
“Headed into and across our first year of operations, Denise provided invaluable insight on how to negotiate and build a winning relationship with our distributor. Her experience and insider knowledge of the language, incentives, and strategic priorities and operations of distributors help us best position ourselves and our offerings in a crowded market. Most importantly, she tells us the kind truth — holding us accountable to our strategic objectives that too often get lost in the day-to-day work of operating a brewery.”
Let's Chat.
Fill out the section below and let’s start a conversation about how I can help ensure the right path for your distribution growth.